Preference 4.26 Tuscany Préférence was the first hair coloring brand launched by L'Oréal Paris in 1973. In the years that followed, the hair coloring has evolved with the times, and the formula has been further developed using the latest technologies. One goal has remained central throughout these years: offering you the most beautiful and best hair colorings, because you deserve it!
A radiant color full of reflections During the coloring process, Préférence hair dye takes into account the hair's natural color nuances. Consider, for example, the various shades of brown or blonde that may be present, as well as the contrast between the natural hair color and any gray hairs. Because these nuances are preserved during the dyeing process, the color result looks natural. Just like with natural hair, not every strand has exactly the same color.
A gray covering hair dye
The permanent hair dye offers optimal coverage for any gray hair. It penetrates deeply into the hair and covers gray hair up to 100%. This way, you can camouflage your unwanted gray hair and regain radiant locks.
Good care and a beautiful shine A beautiful shine makes your hair look healthy and cared for. Préférence hair coloring pays special attention to achieving and maintaining this shine. The Préférence packaging includes a shine oil, which ensures a glossy color result during coloring. To maintain the shine for as long as possible, use the shine-protecting conditioner. To maintain beautiful color, it's important to take good care of your hair.
The Préférence packaging contains everything you need to colour your hair or touch up your hair colour.
- One pair of gloves to prevent your hands from coming into contact with the dye. - 1 bottle of color gel 60ml - 1 Application bottle of developer cream 60ml
- 1 Shine protecting conditioner 54ml - 1 Shine oil 4.4ml - 1 Instructions for use
One package of Préférence is enough for shoulder-length hair. If your hair is longer than that or very thick, you'll need two packages.
Usage Preparation
Always perform an allergy alert test 48 hours before using any hair coloring product. If your hair is longer than shoulder length, use two packages of hair dye.
Step 1: Cover your shoulders with a towel and put on the gloves. Step 2: Pour the color gel into the applicator bottle containing the developer cream. Step 3: Pour the gloss oil into the application bottle with the developing cream. Step 4: Close the applicator bottle and shake well until a smooth mixture is obtained. Step 5: After mixing, immediately twist off the top of the applicator bottle to prevent the bottle from opening spontaneously.
Coloring the hair Step 6: First, apply the coloring mixture to the parting and stubborn gray hairs. Then distribute it through the lengths and all over your hair. Step 7: Gently massage the color mixture in until the hair is completely covered. Step 8: Let the dye sit for 30 minutes. Discard any remaining mixture.
Step 9: Distribute a small amount of lukewarm water through your hair and massage gently. Rinse thoroughly with lukewarm water until the water runs clear.
After coloring Step 10: Distribute a sufficient amount of the shine-protecting conditioner throughout your hair and massage gently. The amount needed depends on your hair length. Use the shine-protecting conditioner once a week to protect and condition your hair. This way, you'll enjoy a longer-lasting, shiny color result.
Follow the instructions in the user manual carefully.
Storage advice Keep sealed and out of reach of children.